Minnesota Agent uses BASIC Guru to increase Voluntary Benefit Sales


When you hear of someone—in this case a benefits broker—using technology to facilitate face-to-face interactions, its sounds completely counter intuitive. But when Dave Wiest, CEO and founder of EMEX Benefit Systems describes how he uses an online benefits enrollment, management and communications platform—BASIC Guru—for just that purpose, it not only makes sense, it makes for a compelling business case.

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